When I visited Portland in January I had the pleasure of meeting up with former New Focus coworkers Nizar, Katarina, and Joanna. Nizar, who does graphic design, told me about the arrow in the FedEx logo. (is it no longer “Federal Express”? Back in ’94 I thought it was part of the government because of the “federal”…) Now, whenever I see it – which is everywhere because I’m looking, I love the feeling I get when I invert my gaze, and see the arrow.Great stuff. Thanks to The Sneeze.com, which also posted an interview with the logo designer.